Marketing Bachelor's Degree program guide

Read the public program map correctly

Graduates of this program can apply concepts in marketing and business management in specialized areas, specifically Digital Marketing and Sales Management. Students will be able to demonstrate the ability to perform market research for effective advertising and corporate communications, all while demonstrating the highest standards of personal and professional ethics. Students will understand how to create and execute marketing strategies and plans that integrate digital marketing and traditional marketing techniques. Students will evaluate the roles of professional sales and sales management, and how these roles relate to marketing. Students will be able to apply, analyze, synthesize, and evaluate facts and theories; locate, evaluate, and integrate appropriate primary and secondary sources; integrate their ideas with the ideas of others to create new knowledge; recognize and address complex ethical situations; communicate effectively in a variety of scenarios; and operate effectively within a continually changing environment. Graduates will value innovation, communication, critical thinking and problem solving, scientific and information literacy, financial literacy, diversity awareness, business acumen, and knowledge creation skills. Graduates of the program will have the capability to incorporate these skills in meaningful ways.

The source is the current 2025–2026 Rasmussen Catalog and Student Handbook together with its July 7, 2026 addendum. This page records the catalog identity and public course choices; it does not claim that every listed code belongs in one student's schedule. Location, licensure status, entrance option, specialization, transfer evaluation, prerequisites, substitutions, and advisor approval can change the registered plan.

The official directory and catalog page were checked July 30, 2026. Recheck both before registration because program availability, campus closures, state rules, clinical placement limits, and future-effective curriculum changes can move independently.

The classes, one by one

Program → course → Module or CBE project

This is an Empowered Learning competency-based path. Rasmussen's current model organizes a course into Modules aligned to competencies: six skill projects and a seventh final project. Projects are self-paced inside the term, the rubric is visible before submission, and feedback can lead to another attempt.

For a standard course, copy the live Module labels into a course board and attach each real assignment, discussion, exam, lab, or clinical obligation to the Module where it appears. The catalog proves the course, not a universal Module count. For Empowered Learning, keep the Learning Plan, six competency projects, final project, weekly discussion, rubric criteria, feedback, and resubmission state separate.

A linked manual appears only when the course-specific assessment identity is public and verifiable. MAN4845 is the current exception: Rasmussen publishes all six project names, competencies, deliverables, and the final project on its official Empowered Learning page. Other courses remain fully supported at class level without invented manuals.

Build the registered course board

Start with the active classroom, syllabus, calendar, grading scale, rubric, and current announcements. Record every obligation as its own row: exact label, Module, deadline and time zone, point value, rubric or exam rule, evidence need, dependency, current status, feedback state, and next action. If a program is campus-based, add lab, simulation, clinical, clearance, travel, and attendance obligations to the same board.

Do not turn catalog credit hours into a guessed weekly schedule. A four-credit course can use different Module designs across formats and revisions. The live course is authoritative for what is due; this network supplies the course map and a repeatable method for controlling the work.

Turn the rubric into acceptance tests

Copy each criterion into a requirement ledger before drafting. Give it an action verb, evidence requirement, destination, completion test, and status. Directions control scenario, audience, length, file type, and constraints; the rubric controls what earns credit. Both must be visible in the plan.

In Empowered Learning, a project demonstrates a named competency and can be revised after feedback. Treat each attempt as a new version: preserve the rubric, record the reason for change, revise the smallest complete unit, and trace that correction through dependent claims, tables, calculations, visuals, and references. In a standard course, reconcile awarded points with the gradebook after every Module.

Quality, nursing gates, and professional boundaries

Run a content pass before a delivery pass. Confirm that every criterion has an answer, claims fit their evidence, calculations expose inputs and units, recommendations follow from the analysis, and the narrative agrees with tables and visuals. Then check citations, template, filename, accessibility, and upload rendering.

Pre-licensure nursing students must also control the current exam-average and clinical rules printed in the active syllabus and catalog. Treat exam preparation and written work as two lanes; assignment points cannot rescue a required exam average that has not been met. Never round a forecast unless the governing rule says to round.

Students remain responsible for real discussions, decisions, data authorization, clinical care, laboratory procedures, practicum hours, signatures, identity-verified assessments, and final submission. Tutoring can explain, plan, review, calculate, rehearse, and help revise de-identified work; it cannot impersonate a student or manufacture experience.

Questions about this Rasmussen program

Keep going